{"id":6083,"date":"2015-05-06T09:26:14","date_gmt":"2015-05-06T07:26:14","guid":{"rendered":"http:\/\/www.thailandee.com\/blog\/?p=6083"},"modified":"2015-05-06T22:35:48","modified_gmt":"2015-05-06T20:35:48","slug":"la-campagne-anti-tabac-qui-choque-de-la-thailande","status":"publish","type":"post","link":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande","title":{"rendered":"La campagne anti-tabac choc de la Tha\u00eflande"},"content":{"rendered":"<p>En Tha\u00eflande quand ils font des spots contre le tabagisme, ils ont de l&#8217;imagination ! La derni\u00e8re campagne est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9. Explications.<\/p>\n<figure id=\"attachment_6086\" aria-describedby=\"caption-attachment-6086\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6086\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg\" alt=\"tabac thailande\" width=\"600\" height=\"320\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg 600w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-624x333.jpg 624w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande.jpg 700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6086\" class=\"wp-caption-text\">La nouvelle campagne anti-tabac en Tha\u00eflande est macabre mais efficace<\/figcaption><\/figure>\n<p>La fondation tha\u00eflandaise pour la promotion de la sant\u00e9 a voulu encore une fois marquer les esprits et c&#8217;est r\u00e9ussi. Pour sa nouvelle campagne\u00a0<strong><em>\u00abLe message des poumons\u00bb<\/em><\/strong>, elle a imagin\u00e9 utiliser une encre bien particuli\u00e8re, une encre \u00e9labor\u00e9e \u00e0 partir du\u00a0goudron r\u00e9cup\u00e9r\u00e9 dans les poumons de fumeurs d\u00e9c\u00e9d\u00e9s.<\/p>\n<p>Fabriqu\u00e9e en partenariat avec l\u2019Universit\u00e9 de m\u00e9decine de Chulalongkorn, cette encre tr\u00e8s sp\u00e9ciale et un peu morbide \u00a0a \u00e9t\u00e9 produite \u00e0 partir de\u00a0la substance noire d\u00e9pos\u00e9e par le goudron dans les poumons des fumeurs.<\/p>\n<p>Elle a \u00e9t\u00e9 mise en bouteille puis distribu\u00e9e dans de nombreux espaces publics en Tha\u00eflande en demandant aux gens de l&#8217;utiliser pour\u00a0<strong>\u00e9crire des\u00a0messages de lutte contre le tabac<\/strong>. Ces messages ou dessins\u00a0ont ensuite \u00e9t\u00e9 partag\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n<p>Si ce proc\u00e9d\u00e9 a choqu\u00e9 jug\u00e9 trop macabre, il a atteint son objectif : faire parler de lui, sensibiliser et toucher le plus de monde possible.\u00a0Cette campagne semble avoir \u00e9t\u00e9 la plus efficace de toutes les campagne contre le tabagisme en Tha\u00eflande. Elle a convaincu de nombreux fumeurs\u00a0\u00e0 s&#8217;inscrire\u00a0au programme de lutte contre la cigarette, mis en place par la fondation tha\u00eflandaise.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/126220314\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ce n&#8217;est pas la premi\u00e8re fois que la <a href=\"http:\/\/www.thailandee.com\/blog\/index.php\/92-fumer-en-thailande-spot-anti-tabac\" target=\"_blank\"><strong>Tha\u00eflande fait une campagne anti-tabac qui fait le buzz<\/strong><\/a>. La pr\u00e9c\u00e9dente qui mettait en sc\u00e8ne des enfants arm\u00e9s d&#8217;un paquet de cigarettes partant demander \u00e0 des adultes fumeurs de leur allumer leur clope <em>(<a href=\"http:\/\/www.thailandee.com\/blog\/index.php\/92-fumer-en-thailande-spot-anti-tabac\" target=\"_blank\" rel=\"nofollow\">voir ici<\/a>)<\/em> avait d\u00e9j\u00e0 beaucoup fait parler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Tha\u00eflande quand ils font des spots contre le tabagisme, ils ont de l&#8217;imagination !<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6083","post","type-post","status-publish","format-standard","hentry","category-thailande-infos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campagne anti-tabac choc de la Tha\u00eflande<\/title>\n<meta name=\"description\" content=\"La derni\u00e8re campagne contre le tabagisme en Tha\u00eflande est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campagne anti-tabac choc de la Tha\u00eflande\" \/>\n<meta property=\"og:description\" content=\"La derni\u00e8re campagne contre le tabagisme en Tha\u00eflande est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande\" \/>\n<meta property=\"og:site_name\" content=\"Le blog de Thailandee.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThailandeeFR\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ThailandeeFR\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-06T07:26:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-06T20:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg\" \/>\n<meta name=\"author\" content=\"Mike Thailandee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/Thailandee_com\" \/>\n<meta name=\"twitter:site\" content=\"@Thailandee_com\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Thailandee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La campagne anti-tabac choc de la Tha\u00eflande","description":"La derni\u00e8re campagne contre le tabagisme en Tha\u00eflande est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande","og_locale":"fr_FR","og_type":"article","og_title":"La campagne anti-tabac choc de la Tha\u00eflande","og_description":"La derni\u00e8re campagne contre le tabagisme en Tha\u00eflande est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9.","og_url":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande","og_site_name":"Le blog de Thailandee.com","article_publisher":"https:\/\/www.facebook.com\/ThailandeeFR\/","article_author":"https:\/\/www.facebook.com\/ThailandeeFR","article_published_time":"2015-05-06T07:26:14+00:00","article_modified_time":"2015-05-06T20:35:48+00:00","og_image":[{"url":"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg","type":"","width":"","height":""}],"author":"Mike Thailandee","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/twitter.com\/Thailandee_com","twitter_site":"@Thailandee_com","twitter_misc":{"\u00c9crit par":"Mike Thailandee","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#article","isPartOf":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande"},"author":{"name":"Mike Thailandee","@id":"https:\/\/www.thailandee.com\/blog\/#\/schema\/person\/81de2c00b06eafce517ef9c7ce602274"},"headline":"La campagne anti-tabac choc de la Tha\u00eflande","datePublished":"2015-05-06T07:26:14+00:00","dateModified":"2015-05-06T20:35:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/www.thailandee.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#primaryimage"},"thumbnailUrl":"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg","articleSection":["Actualit\u00e9s Tha\u00eflande"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande","url":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande","name":"La campagne anti-tabac choc de la Tha\u00eflande","isPartOf":{"@id":"https:\/\/www.thailandee.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#primaryimage"},"image":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#primaryimage"},"thumbnailUrl":"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg","datePublished":"2015-05-06T07:26:14+00:00","dateModified":"2015-05-06T20:35:48+00:00","description":"La derni\u00e8re campagne contre le tabagisme en Tha\u00eflande est \u00e9tonnante et ne laisse pas indiff\u00e9rent. Elle a aussi beaucoup choqu\u00e9.","breadcrumb":{"@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#primaryimage","url":"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg","contentUrl":"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/campagne-anti-tabac-thailande-600x320.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thailandee.com\/blog\/index.php\/6083-la-campagne-anti-tabac-qui-choque-de-la-thailande#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.thailandee.com\/blog"},{"@type":"ListItem","position":2,"name":"La campagne anti-tabac choc de la Tha\u00eflande"}]},{"@type":"WebSite","@id":"https:\/\/www.thailandee.com\/blog\/#website","url":"https:\/\/www.thailandee.com\/blog\/","name":"Le blog de Thailandee.com","description":"voyage, conseils et informations","publisher":{"@id":"https:\/\/www.thailandee.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thailandee.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.thailandee.com\/blog\/#organization","name":"Le blog de Thailandee.com","url":"https:\/\/www.thailandee.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.thailandee.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/voyage-thailande.jpg","contentUrl":"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/voyage-thailande.jpg","width":450,"height":248,"caption":"Le blog de Thailandee.com"},"image":{"@id":"https:\/\/www.thailandee.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ThailandeeFR\/","https:\/\/x.com\/Thailandee_com","http:\/\/instagram.com\/mikethailandee","https:\/\/www.youtube.com\/channel\/UCtClWMihNeyM_LhAXloywZQ"]},{"@type":"Person","@id":"https:\/\/www.thailandee.com\/blog\/#\/schema\/person\/81de2c00b06eafce517ef9c7ce602274","name":"Mike Thailandee","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.thailandee.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eafdf7d5103c114ea6914650dcf688962fb7a6032d77ecc8c572ba631864799b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eafdf7d5103c114ea6914650dcf688962fb7a6032d77ecc8c572ba631864799b?s=96&d=mm&r=g","caption":"Mike Thailandee"},"description":"Tomb\u00e9 sous le charme de la Tha\u00eflande d\u00e8s son premier voyage , Mike ne cesse de parcourir le pays dans tous les sens depuis 2009 pour d\u00e9couvrir, tester et partager ses infos, photos, conseils et bons plans qu'il partage sur Thailandee.com.","sameAs":["http:\/\/www.thailandee.com\/","https:\/\/www.facebook.com\/ThailandeeFR","https:\/\/x.com\/http:\/\/twitter.com\/Thailandee_com","https:\/\/www.youtube.com\/channel\/UCtClWMihNeyM_LhAXloywZQ"],"url":"https:\/\/www.thailandee.com\/blog\/index.php\/author\/asianmike"}]}},"_links":{"self":[{"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/6083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=6083"}],"version-history":[{"count":2,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/6083\/revisions"}],"predecessor-version":[{"id":6089,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/6083\/revisions\/6089"}],"wp:attachment":[{"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=6083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=6083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thailandee.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=6083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}