{"id":4750,"date":"2014-12-07T11:31:49","date_gmt":"2014-12-07T09:31:49","guid":{"rendered":"http:\/\/www.thailandee.com\/blog\/?p=4750"},"modified":"2014-12-07T11:37:05","modified_gmt":"2014-12-07T09:37:05","slug":"histoire-de-thai-airways","status":"publish","type":"post","link":"https:\/\/www.thailandee.com\/blog\/index.php\/4750-histoire-de-thai-airways","title":{"rendered":"Retour sur l&#8217;histoire de Thai Airways en faits et publicit\u00e9s"},"content":{"rendered":"<p>La compagnie a\u00e9rienne embl\u00e9matique de la Tha\u00eflande, Thai Airways, fait partie du patrimoine national du Royaume. Petit retour en arri\u00e8re sur son histoire et ses publicit\u00e9s&#8230;<\/p>\n<p>A l&#8217;origine, en 1960, \u00a0THAI Airways\u00a0est une compagnie d\u00e9tenue \u00e0 30 % par\u00a0Scandinavian Airlines (SAS) et \u00e0 70% par Thai Airways Company<span style=\"color: #252525;\">\u00a0(TAC)<\/span>\u00a0d\u00e9tenue par l&#8217;Etat. Le but de la coentreprise \u00e9tait de cr\u00e9er une aile internationale au\u00a0transporteur national tha\u00eflandais. SAS a fourni son\u00a0expertise op\u00e9rationnelle, son sens de la gestion et de la commercialisation. Le but de cette coop\u00e9ration \u00e9tait\u00a0la construction d&#8217;une compagnie a\u00e9rienne nationale tha\u00eflandaise enti\u00e8rement ind\u00e9pendante le plus rapidement possible.<\/p>\n<figure id=\"attachment_4752\" aria-describedby=\"caption-attachment-4752\" style=\"width: 421px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4752\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/1960tgposter.jpg\" alt=\"Thai Ariways 1960\" width=\"421\" height=\"612\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/1960tgposter.jpg 421w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/1960tgposter-275x401.jpg 275w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><figcaption id=\"caption-attachment-4752\" class=\"wp-caption-text\">Publicit\u00e9 de 1960<\/figcaption><\/figure>\n<p>Premier vol officiel du nouveau\u00a0transporteur eut lieu\u00a0le 1er mai 1960. A la fin de la m\u00eame ann\u00e9e, Thai Airways\u00a0relie Bangkok \u00e0 11 destinations asiatiques. Les premiers services intercontinentaux ont commenc\u00e9 en 1971 vers\u00a0Australie, puis l&#8217;Europe, l&#8217;ann\u00e9e suivante. Les liaisons vers l&#8217;Am\u00e9rique du Nord ont commenc\u00e9 en 1980.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4758\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-G-1.jpg\" alt=\"Pub Thai Airways\" width=\"648\" height=\"864\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-G-1.jpg 648w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-G-1-300x401.jpg 300w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-G-1-624x832.jpg 624w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4759\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-Air2.jpg\" alt=\"Affiche pub THAI\" width=\"640\" height=\"447\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-Air2.jpg 640w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-Air2-574x401.jpg 574w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/Thai-Air2-624x435.jpg 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Le 1er Avril 1977, apr\u00e8s 17 ann\u00e9es de participation au capital de SAS, le gouvernement tha\u00eflandais a rachet\u00e9 les 15% restants des actions d\u00e9tenues par leur patenaire scandinave ce qui fit de la THAI \u00a0une compagnie a\u00e9rienne enti\u00e8rement d\u00e9tenue par le gouvernement tha\u00eflandais.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4757\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/T2eC16JHJF8FFqJjjtpBR5wu6m60_12.jpg\" alt=\"Pub THAI Airways \" width=\"379\" height=\"500\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/T2eC16JHJF8FFqJjjtpBR5wu6m60_12.jpg 379w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/T2eC16JHJF8FFqJjjtpBR5wu6m60_12-303x401.jpg 303w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>En 1988, Thai et la TAC fusionnent pour devenir <a href=\"http:\/\/www.thaiairways.fr\/\" target=\"_blank\">Thai Airways International<\/a> proposant d\u00e9sormais des vols domestiques et internationaux.\u00a0Le 25 Juin 1991 , la nouvelle THAI inscrit ses actions \u00e0 la Bourse de Tha\u00eflande. L&#8217;offre publique d&#8217;actions alors lanc\u00e9e est la plus importante jamais entreprise dans le pays.\u00a0Le 14 mai 1997, la THAI, avec Lufthansa, Air Canada, SAS et United Airlines, a fond\u00e9 la premi\u00e8re et la plus grande alliance a\u00e9rienne du monde sous le nom de Star Alliance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4756\" src=\"http:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/KGrHqVjEE2nkDluBNsMdoGSmw_12.jpg\" alt=\"pub THAI\" width=\"357\" height=\"500\" srcset=\"https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/KGrHqVjEE2nkDluBNsMdoGSmw_12.jpg 357w, https:\/\/www.thailandee.com\/blog\/wp-content\/uploads\/KGrHqVjEE2nkDluBNsMdoGSmw_12-286x401.jpg 286w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/p>\n<p>Tout au long des ann\u00e9es 2000, la THAI poursuivi son expansion du r\u00e9seau de routes avec de nouveaux services \u00e0 destination de Chengdu, Busan, Chennai, Xiamen, Milan, Moscou, Islamabad, Hyderabad, Johannesburg et Oslo. En 2006, la compagnie s&#8217;installe \u00e0 Suvarnabhumi, le nouvelle a\u00e9roport de Bangkok.<\/p>\n<p>Depuis 2008, apr\u00e8s avoir atteint la rentabilit\u00e9 lors des\u00a040 ann\u00e9es pr\u00e9c\u00e9dentes, THAI Airways a enregistr\u00e9 des\u00a0pertes pour la premi\u00e8re fois de son histoire et conna\u00eet depuis une situation \u00e9conomique d\u00e9licate \u00e0 l&#8217;image de beaucoup de compagnies a\u00e9riennes nationales. Le lancement de sa filiale low cost <em>&#8220;THAI Smile&#8221;<\/em> un peu \u00e0 l&#8217;image de Transavia chez Air France, devrait\u00a0lui permettre de mieux concurrencer Nok Air et Air Asia aux prix tr\u00e8s agressifs sur les <a href=\"http:\/\/www.thailandee.com\/transports\/billets-avion-thailande.php\" target=\"_blank\">vols domestiques en Tha\u00eflande<\/a> et les vols r\u00e9gionaux.<\/p>\n<p>A noter que THAI Airways propose notamment des vols directs pour <a href=\"\/villes\/arriver-partir-bangkok\" target=\"_blank\">aller \u00e0\u00a0Bangkok<\/a> depuis Paris, Francfort et Bruxelles avec parfois des promotions que nous vous relayons sur <a href=\"https:\/\/www.facebook.com\/ThailandeeFR\" target=\"_blank\" rel=\"nofollow\">notre page Facebook<\/a> et notre compte <a href=\"http:\/\/twitter.com\/Thailandee_com\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>. Et que contrairement \u00e0 Air France qui propose aussi des vols Paris &#8211; Bangkok directs, les gr\u00e8ve \u00e0 la THAI sont tr\u00e8s tr\u00e8s rares&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compagnie a\u00e9rienne embl\u00e9matique de la Tha\u00eflande, Thai Airways, fait partie du patrimoine national du<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4750","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retour sur l&#039;histoire de Thai Airways en faits et publicit\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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