{"id":4107,"date":"2014-08-28T08:22:41","date_gmt":"2014-08-28T06:22:41","guid":{"rendered":"http:\/\/www.thailandee.com\/blog\/?p=4107"},"modified":"2014-08-28T08:22:41","modified_gmt":"2014-08-28T06:22:41","slug":"la-promotion-et-vente-alcool-en-thailande","status":"publish","type":"post","link":"https:\/\/www.thailandee.com\/blog\/index.php\/4107-la-promotion-et-vente-alcool-en-thailande","title":{"rendered":"La promotion et vente d’alcool plus drastiquement control\u00e9es en Tha\u00eflande"},"content":{"rendered":"

En Tha\u00eflande, la publicit\u00e9 et la promotion de l’alcool ne conna\u00eet pas les restrictions que nous connaissons en France depuis la loi Evin. Mais comme dirait une c\u00e9l\u00e8bre publicit\u00e9 : “\u00e7a c’\u00e9tait avant !”.<\/em><\/p>\n

\"Singha
La bi\u00e8re Singha, une des plus r\u00e9put\u00e9e de Tha\u00eflande<\/figcaption><\/figure>\n

Les autorit\u00e9s ont averti de leur\u00a0intention d’appliquer des mesures s\u00e9v\u00e8res r\u00e9gissant la publicit\u00e9 et la promotion de l’alcool, dans une campagne qui aura une incidence sur des milliers d’entreprises \u00e0 travers le pays.
<\/span><\/p>\n

    \n
  • Fini les\u00a0\u00abBeer Girls\u00bb habill\u00e9es aux couleurs des marques de bi\u00e8res dans les bars<\/li>\n
  • L’emballage des boissons alcoolis\u00e9es devra\u00a0porter un avertissement de sant\u00e9 claire et approuv\u00e9 par le gouvernement et la liste des ingr\u00e9dients. Il doit \u00e9galement \u00eatre clairement indiqu\u00e9 sur l’emballage qu’il s’agit d’une boisson alcoolis\u00e9e<\/li>\n
  • Les vieilles bouteilles de vins ou de bi\u00e8res ne pourront plus servir de\u00a0d\u00e9coration dans un commerce<\/li>\n
  • Interdiction de faire la promotion des \u00abHappy Hours\u00bb<\/li>\n
  • \u00a0Pas d’alcool apr\u00e8s minuit dans les bars et restaurants (cette mesure-l\u00e0 sera probablement la moins suivie).<\/li>\n
  • Aucun logo sur les verres, cendriers, personnel T-shirts ou d’autres articles.\u00a0<\/li>\n
  • Pas de vente d’alcool \u00e0 toute personne de moins de 20 ans\u00a0ou toute personne qui est manifestement ivre.<\/li>\n
  • Toute promotion concernant la consommation d’alcool sera interdite et ill\u00e9gale<\/li>\n<\/ul>\n

    La publicit\u00e9 pour l’alcool \u00e0 la t\u00e9l\u00e9vision n’est pourtant pas interdite mais plus r\u00e9glement\u00e9e avec des dimensions de logo petites et des temps d’apparition du dit logo de la marque plus courte et des heures de diffusion tardives.<\/p>\n

    Ces mesures ne sont pas nouvelles, beaucoup s’appuient\u00a0sur un certain nombre de clauses souvent ignor\u00e9es de la Loi sur le contr\u00f4le de l’alcool de 2008. L’alcoolisme est une des premi\u00e8re cause de mortalit\u00e9 sur les routes en Tha\u00eflande, sa vente est d’ailleurs interdite depuis plusieurs ann\u00e9es lors des f\u00eates religieuses et week-ends prolong\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En Tha\u00eflande, la publicit\u00e9 et la promotion de l’alcool ne conna\u00eet pas les restrictions que<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4107","post","type-post","status-publish","format-standard","hentry","category-thailande-infos"],"yoast_head":"\nLa promotion et vente d'alcool plus drastiquement control\u00e9es en Tha\u00eflande<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thailandee.com\/blog\/index.php\/4107-la-promotion-et-vente-alcool-en-thailande\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La promotion et vente d'alcool plus drastiquement control\u00e9es en 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