{"id":406,"date":"2013-06-03T09:04:17","date_gmt":"2013-06-03T09:04:17","guid":{"rendered":"http:\/\/www.thailandee.com\/blog\/?page_id=406"},"modified":"2013-09-22T11:17:34","modified_gmt":"2013-09-22T09:17:34","slug":"google-m-a-tue","status":"publish","type":"post","link":"https:\/\/www.thailandee.com\/blog\/index.php\/406-google-m-a-tue","title":{"rendered":"Google m’a tu\u00e9 !"},"content":{"rendered":"

Le titre est peut-\u00eatre un peu exag\u00e9r\u00e9 mais il r\u00e9sume bien mon sentiment apr\u00e8s la modification de algorithme du moteur de recherche am\u00e9ricain qui a entra\u00een\u00e9 du jour au lendemain une perte de trafic de 20% sur notre site. Et la communication de Google accompagnant cette modification se r\u00e9sume ainsi: si vous perdez de la visibilit\u00e9, c’est que vous \u00eates un m\u00e9chant spammeur avec un site moins int\u00e9ressant que ceux qui vous sont pass\u00e9s devant.<\/em><\/p>\n

 <\/p>\n

\"Google<\/p>\n

 <\/p>\n

La nouvelle formule de calcul mise en place le 23 mai dernier, s’appelle Penguin 4<\/strong><\/em>, et je ne comprends pas bien l’animosit\u00e9 de ce pingouin envers Thailandee.com<\/em>. D’autant plus que j’\u00e9tais all\u00e9 voir La Marche de l’empreur<\/strong><\/em> deux fois. Sur la recherche qui nous apporte le plus de visiteurs \u00e0 savoir “voyage Thailande”<\/em>, on a perdu 7 places et tout ceux qui sont devant vendent du s\u00e9jour en Tha\u00eflande quand nous… on ne vend rien. Ils donnent des infos sur leurs circuits… quand nous on donne des infos sur tout le pays. Ils ont 3-4 photos d’illustrations souvent les m\u00eames… quand nous nous en avons des centaines in\u00e9dites…<\/strong> Et je pourrais continuer longtemps. Mais pour Google notre site est bien moins pertinent pour quelqu’un int\u00e9ress\u00e9 par un voyage en Tha\u00eflande ! Moins int\u00e9ressant que Thomas Cook, 5e r\u00e9sultat<\/strong>, dont le lien m\u00e8ne sur une page consacr\u00e9e \u00e0 la Tha\u00eflande qui annonce “Il n’y a pas d’offres disponibles actuellement pour cette destination, nous vous proposons \u00e0 la place…”<\/strong><\/em> et propose des h\u00f4tels \u00e0 Agadir ou Marrakech \u00e0 la place (vous pouvez faire le test !). C’est s\u00e0\u00bbr, nous sur Thailandee.com, on n’a rien compris, on ne propose que des h\u00f4tels en Tha\u00eflande. Quelle id\u00e9e ! Il n’y a gu\u00e8re que la page du Routard qui fournit de vraies infos qui ne sont pas dans un descriptif de s\u00e9jour \u00e0 vous vendre dans les sites qui sont maintenant devant nous.
\nLe nouvel algo de Google, qui devait chasser les m\u00e9chants sites spammeurs et am\u00e9liorer la pertinence de ses r\u00e9sultats fait surtout la part belle aux marques, \u00e0 ceux qui ont les moyens de communiquer de faire du SEO. C’\u00e9tait d\u00e9j\u00e0 le cas avant, \u00e7a semble s’\u00eatre renforc\u00e9 avec le nouveau pingouin. Alors, bien s\u00e0\u00bbr on ne baisse pas les bras<\/strong>, notre trafic reste significatif mais c’est rageant de perdre en une jour els fruits de 8 mois de travail. On a envie de croire que la firme am\u00e9ricaine qui domine tellement le march\u00e9 des recherches sur internet qu’elle a droit de vie et de mort sur tout projet internet – c’est la r\u00e8gle du jeu, on la connaissait –<\/em> r\u00e9compense vraiment la qualit\u00e9 du contenu et des informations d’une page web et nous remettra \u00e0 notre place voire plus haut.
\nEt vous pouvez nous aider, en leur montrant que vous trouvez notre site de qualit\u00e9 et en le partageant sur les r\u00e9seaux sociaux, Facebook, Twitter, Google+<\/strong><\/span> (on a d’ailleurs maintenant notre page Google+<\/a>), sur vos blogs si vous en avez ou mettant des “J’aime”<\/em> sur les pages du site que vous trouvez utiles.<\/strong><\/span>
\nD\u00e9sol\u00e9 de vous mettre \u00e0 contribution mais n’ayant pas les moyens de communication des sites vendeurs de s\u00e9jours, je ne pourrai pas lutter tout seul. Alors si vous aimez Thailandee.com, ce petit geste nous permettra de revenir dans la course et continuer de faire grandir le site et l’enrichir de nouvelles informations test\u00e9es et approuv\u00e9es. Un grand merci \u00e0 vous !<\/p>\n

P.S: malgr\u00e9 le titre de ce post, nous ne sommes pas morts ! Et on compte bien continuer \u00e0 faire vivre le site.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le titre est peut-\u00eatre un peu exag\u00e9r\u00e9 mais il r\u00e9sume bien mon sentiment apr\u00e8s la<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"\nGoogle m'a tu\u00e9 !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thailandee.com\/blog\/index.php\/406-google-m-a-tue\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google m'a tu\u00e9 !\" \/>\n<meta property=\"og:description\" content=\"Le titre est peut-\u00eatre un peu exag\u00e9r\u00e9 mais il r\u00e9sume bien mon sentiment 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